ORIGINATION


Accurate Artwork.

Assuming the selection of print process has been determined – the preparation of the artwork is paramount to the output and final quality of the job.
Artwork should be supplied as per the requirements of the printer – don’t be afraid to speak direct to the printer and ask them what they need.
At the bare minimum the following should be supplied:
 
·         High Resolution Artwork
·         3mm bleed for standard print and 5mm bleed for large format print
·         Tick marks / crop marks on the file
·         All images high resolution and as a rule minimum 300dpi
·         If issuing a PDF then ensure all fonts are embedded
·         Cutter guides on a separate overlay in a spot colour labelled as CUTTER and set to overprint.
 
There are many other possible requirements I could list, but as each job is different and suppliers work differently, then as mentioned – seek advice. 

Far better to supply the artwork correct, the first time, it could save time and more importantly cost.

Self-cover booklets should be supplied as single page PDFs not in artwork pairs – the imposition (where the page prints on the sheet) is determined by the print supplier. 

Again, please seek advise, whether from the printer or I will help if I can.



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Artwork origination is crucial to the final output. It has to be set up correctly. Again talk to the printer and discuss the proofs required.